Minister: Sarawak fashion, culture can take world by storm

A model wearing an outfit with Sarawak floral motifs.

KUCHING: Sarawak is confident the diversity of its ethnic groups and culture will help to promote the local fashion industry globally.

Sarawak Tourism, Arts, Culture, Youth and Sports Minister Abdul Karim Rahman Hamzah said there has been a steady growth in the state’s fashion industry.

He said this development will attract more tourists to Sarawak and create demand for works by the state’s talented artisans and bead craftsmen.

“We have our own designers whose meteoric rise is something to be proud of.

“This includes Paul Carling, Anna Sue, Ben Nazry, Melinda Omar, Sereni & Shentel and Latip’s Collection,” he said at a press conference to announce the upcoming Alta Moda Sarawak (AMS) event here.

The AMS is a brand platform for designers to come together to showcase their talents and creations in the field of arts, culture and crafts.

Twenty-four local designers will take part in the event, to be held from March 7 to 9 at the old state assembly building.

“We are optimistic that AMS will become a brand platform for Sarawak’s designers to come together in showcasing their talents and creations to the rest of the world,” Karim said.

He said Sarawak is well-known for its exotic and diverse ethnic groups.

Therefore, local designers will be inspired to come up with their own unique designs and promote the state in the global platform, he said.