Rebranding Permata as ‘Genius’ not a smart idea, says MCA

MCA president Wee Ka Siong.

PETALING JAYA: MCA today hit out at Pakatan Harapan over its “obsession” for re-branding programmes or policies implemented by the previous government, after the National Permata Programme was renamed “Genius”.

MCA president Wee Ka Siong said not much thought had been put into PH’s decision to rebrand the child development programme, which is the brainchild of Rosmah Mansor, the wife of former prime minister Najib Razak.

Such a rebranding exercise, he said, would have financial implications, including for the school uniforms and signboards.

“I thought the PH government was on an austerity drive,” the Muar MP said on Facebook.

Yesterday, Berita Harian quoted Education Minister Maszlee Malik as saying the Cabinet had decided on rebranding the programme to make it more competitive and highly motivated.

The function, however, remains the same.

Last year, Deputy Prime Minister Dr Wan Azizah Wan Ismail said the PH administration would not scrap the programme as it was linked to children’s development and welfare activities.

Since taking over Putrajaya on May 9, several of the initiatives implemented by the Barisan Nasional have been re-branded.

They include Bantuan Sara Hidup (BSH), formerly known as 1Malaysia People’s Aid (BR1M), while the Rural Transformation Centres (RTC) and Mini Rural Transformation Centres (Mini RTC) are now known as Village Community Centres (PKD).

The 1Malaysia Clinics, meanwhile, are now known as Community Clinics.