KUANTAN: After 21 years since its inception, Universiti Malaysia Pahang (UMP) has now been rebranded as Universiti Malaysia Pahang Sultan Abdullah (UMPSA). This was revealed by its vice-chancellor Yuserrie Zainuddin.
He said the Yang di-Pertuan Agong Sultan Abdullah Sultan Ahmad Shah had consented to the use of the UMPSA logo and name according to the federal government gazette which came into effect on April 14.
He said the rebranding of the university to UMPSA when it was at the peak of its success coincided with the university’s vision of being recognised as a leading technological university.
Although the name has changed, he said the university’s main focus areas, study programmes and enrollment have remained according to the goals of its establishment.
“This branding will continue to realise the aspirations of excellence through academic empowerment, internationalisation and impactful research results as well as produce quality human capital in driving national development,” he said in a statement today.
UMPSA was first established as Kolej Universiti Kejuruteraan dan Teknologi Malaysia (KUKTEM) in 2002. It became a full-fledged university and was renamed UMP in February 2007.
According to Yuserrie, the marketability of UMPSA graduates is impressive at around 98.67%, which is among the highest in Malaysia. He hoped this rebranding exercise will further enhance the university’s visibility, reputation and capabilities in line with its world-recognised development and achievements.
He said the university offers a variety of technical programmes based on Engineering and Technology that are capable of enriching the high-level Technical and Vocational Education and Training (TVET) ecosystem in the country.
He added that UMPSA always strives to introduce technology and sustainability practices to the community, by educating them and, more importantly, becoming role models on the principles of sustainability.
As the top university in the Malaysian Technical University Network (MTUN), UMPSA will continue to demonstrate its commitment to the sustainable development goals (SDG) as well as evaluate the university’s efforts in addressing global environmental, social and governance (ESG) issues, he said.