Kasimanis Strawberry Farm in Tanah Rata, Cameron Highlands has been in operation since 1973.
In 2020, at just 29 years old, Shaun Kyle (right), took over the running of the family farm together with his business partner 23-year-old Manuel William (left).
Most of the strawberry plants in Kasimanis are grown in vertical gardens and in terracotta pots.
The farm is also venturing into planting strawberries in polybags as this method speeds up the fruit-bearing process.
A “festival strawberry”, one of the many varieties offered at the farm, is ready for harvest.
Japanese white strawberries, which have a candy-like sweetness, are a popular variety sold at the farm.
A worker prunes a strawberry plant to encourage the absorption of sunlight and to minimise wasted energy.
Coconut husk is used to grow the strawberry plants as it is better at retaining water than soil.
Harvested strawberries are collected in huge baskets before being packed and sold to the public.
The strawberries are weighed and packed in plastic containers ready for sale.
Boxes of strawberries are neatly displayed for ease of purchase.