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Thursday, October 17, 2019

Tag: advertiser

Snapchat’s strategy shifts win over advertisers more than users

With self-service ads, Snap has been able to grow revenue in regions such as Australia and the Middle East, where direct sales efforts are more limited and advertisers have few other options to market to its mainly 18-34-year-old users.

World’s biggest advertiser P&G to hire more female directors

The world’s biggest advertiser wants women directors for at least half of its product commercials by 2023, up from about one in 10 today.

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