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Tuesday, October 15, 2019

Tag: advertising

TikTok turns its back on political ads

The nature of paid political ads is not something that fits the TikTok experience.

US states launch antitrust probe of Google, focus on advertising

Utah Attorney General Sean Reyes said the probe was ‘for the benefit of the tech ecosystem to help level the playing field.’

DOJ scrutinises Google Advertising, search in antitrust probe

Google controls much of the technology that news publishers and marketers use to serve ads across the internet.

US drug firms will have to show prices in TV ads

The requirement to show prices at the end of the commercial will take effect in 60 days.

Facebook tightens rules on political ads ahead of EU vote

Other efforts by the company include working with independent fact-checkers and a cybersecurity team working to foil bad actors and fake accounts.

Budget carrier AirAsia pulls ‘Get off in Thailand’ ads in Australia

The response came after heavy criticism on social media.

Streaming costs pile up as media giants try to be Like...

Media companies are losing millions of dollars as they lean towards streaming.

Google search dominance has businesses paying for their name

Businesses pay a lot more money to Google as it has about 81% of the mobile search market, making it the main source for searching information.

YouTube’s ad revolt seen fleeting, brands just can’t quit Google

Brands haven’t stopped paying Google to spread their message on search results and through display ads across the web.

Minimalism: Lesser stuff, greater joy in life

Instead of perpetually chasing after possessions, living with intention and minimalism can bring more value and meaning into our lives than we ever imagined.

Feared or celebrated, Amazon’s Alexa is star of Super Bowl ads

Super Bowl ads have themes of technology's hold over our lives.

Humour trumps gender in ads, study says

Market research group Kantar says the industry struggles to make great ads starring women, and that humour may be a better way to reach the audience.

Sydney Opera House horse race ‘advertising’ sparks uproar

The commercialisation of the iconic landmark has sparked an uproar amongst Australians.

Facebook admits phone numbers may be used to target ads

The social media giant is grappling with the worst crisis in its history, vilified for not more zealously guarding the information that users share.

Facebook cuts ad-target options to thwart discrimination

The shift eliminates the ability to direct Facebook ads at people based on ethnicity, beliefs, political affinity or other data that could be considered sensitive or personal.

Amazon earnings skyrocket on cloud computing, advertising

Shares rose more than 3% in after-hours trade. The report was a relief to investors in the US technology sector, still reeling from a profit warning by Facebook Inc Wednesday that plunged its stock 19%.

Facebook signs agreement with Washington state to end discriminatory ad targeting

Facebook confirmed the agreement with the state, and said the announcement is part of a long process to ensure that tools used to target ads on the social network are safe, civil, and fair.

Facebook removes “treason” as tag to identify users’ interests

Experts told DR the tag could have been used by Russian authorities to locate about 65,000 Facebook users whose online behaviour had marked them as interested in "treason".

Interpublic to buy Acxiom’s marketing-services unit for US$2.3 billion

The deal gives Interpublic strength in data management, including information covering two-thirds of the world’s population.

Facebook blocks ads for Bush’s beans, singers named Clinton

Facebook’s new rules require advertisers to verify their identities through a time-consuming process. Sponsors have to send in personal information, including the last four digits of their social security number.

Coming soon from Netflix: Three dozen billboards in Hollywood

The sources told Reuters that Netflix decided to buy only half of Regency's assets for $150 million, to focus on the Sunset Strip in a deal expected to close in July.

Benetton condemned for using rescued migrants in adverts

The picture showed migrants in a dinghy wearing red life vests with the logo "United Colors of Benetton" at the bottom.

Beer is not beneficial, German court rules

Brauerei Clemens Härle was sued for using the word “bekömmlich”, which carries connotations of health as well as of tastiness, to advertise its beer.

Stop attacking journalists

The mainstream media has paid the price for political interference with declining advertising revenue, but asking for a total shutdown now is unfair to the thousands they employ.