Tag: Snap Inc
Previous chief marketing officer of Time Warner Inc. will start in her time at Snap Inc. in September.
With self-service ads, Snap has been able to grow revenue in regions such as Australia and the Middle East, where direct sales efforts are more limited and advertisers have few other options to market to its mainly 18-34-year-old users.
Lightspeed is eyeing a business expansion to Southeast Asia and wants to add investments in cryptocurrency, biotechnology, new TV streaming services and even cosmetics companies.
Thorpe’s background in advertising and brand development, especially with the use of social media for direct-to-consumer Glossier, will provide “a unique perspective that we think will be invaluable as we continue to grow,” Snap said.
The CEO said Snapchat’s "friend graph" will help keep Facebook at bay, which lets users add only the friends they want, making users feel more comfortable sharing content.
Snap Inc fell short of Wall Street forecasts for revenue and regular users on Tuesday after a redesign of its Snapchat messaging app turned off some long-time fans and advertisers, sending its shares tumbling 16 percent.