
The skincare giant has unveiled its brand new ‘Mia Smart’ and ‘Mia Prima’, with the aim of making at-home deep cleansing even more effective.
The Mia Smart walks the line between cleansing and anti-ageing technology, thanks to its compatibility with the brand’s new ‘Sonic Awakening Eye Massager Brush Head’, which claims to boost micro-circulation and improve skin texture and luminosity in the under-eye area.
The model comes with three customizable programs that cleansing, firming, eye massage and makeup application protocols, and allows Bluetooth connectivity via smartphone app for a highly personalized experience. The tool claims to remove long-wear makeup 89% better than beauty wipes.
The Mia Prima, meanwhile, features a single 60-second ‘Daily Cleanse Mode’ for time-pressed beauty buffs, as well as a new waterproof handle designed for all, face shapes and hand sizes. The brand has also updated its ‘Radiance Brush Head’ and ‘Sensitive Brush Head,’ adding a notification that lets users know when they need to be replaced.
“Clarisonic’s inception was based on a marriage between beauty and tech, founded in the fundamental need to unclog a pore,” said Clarisonic Global and US GM, Kathy Chi Thurber, in a statement. “We are so excited that nearly 15 years after the first device launch, we have not only held this tradition but modernized it for today’s consumer with multi-functionality and customization through our app. Mia Smart is truly our most advanced beauty device yet – we can’t wait for the public to try it and see the results for themselves.”