Group chief executive officer Azuddin Abdul Rahman said the company is targeting to achieve close to RM60 million in sales next year.

“We are open to that (listing) option. It’s our target and we are working towards it,” he said after the announcement of a collaboration among SimplySiti, Shopee and CIMB Islamic Bank Bhd here today.

He said the company will enter the Indonesian market next month and aims to be a global player beyond 2020.

Founder and entertainer Siti Nurhaliza Tarudin said the company plans to introduce 70 of its products in the 271 million-strong Indonesian market.

“Since I launched SimplySiti, I had set a target to enter the Indonesian market. With its population, there is a huge potential for me to tap the fan market,” she said.

Besides online platforms, SimplySiti will be also sold at Watsons and Transmart.

Since 2017, it has generated 42% of its sales through e-commerce platforms such as Shopee.

Shopee regional managing director Ian Ho said: “Seventy per cent of our user base are female, and we find the category that our female users purchase most from is the Health & Beauty category. By default, this makes the Health & Beauty category one of the most popular categories on our platform.

“Our beauty segment is very strong. This is the reason we are working with brands such as SimplySiti.”

Ho said Shopee Malaysia currently has about 20 million users.