
The price cheapest version of its latest iPhone 13 has been raised 19%. The sharp fall in the value of the yen, driven in part by a widening interest rate gap between Japan and the US, has begun making big-name imported consumer goods pricier in Japan.
The price rises are expected to take effect in Japan on Friday. Apple’s Japanese website now lists the price of the iPhone 13, which previously started at ¥98,800 (US$730) including tax, at ¥117,800, an increase of ¥19,000. The iPhone SE, a midrange model released last year, now starts at ¥62,800, ¥5,000 more than before.
The price revisions cover a wide range of Apple products, although they were not applied to Mac computers, prices for which were revised in June. The price of iPad tablets rose 25% to ¥49,800. Apple Watch models are also more expensive.
Prices for popular Apple products, including the iPhone, website were unchanged from June 30 on the company’s US website. The price hikes are likely to be limited to Japan, where the yen has weakened sharply since spring. Apple has not commented on the reason for the price increase in Japan.
Luca Maestri, Apple’s chief financial officer, said at an April 28 earnings release that foreign exchange rates had become an issue. The company had forecast that revenue earned overseas would fall in dollar terms and that this would be weighed on year-on-year sales growth in the April to June quarter this year.