The State Administration for Market Regulation opened an investigation looking into the company’s recent behavior, China Central Television said in a report today.

Nvidia’s position as the leading provider of AI chips has put it in the crossfire of the US-China battle of tech supremacy.

Washington has barred the company from selling its most advanced semiconductors to Chinese companies – undermining their ability to develop AI services — which has drawn sharp rebukes from Beijing.

Nvidia has repeatedly tried to develop AI chips that will comply with US controls and give Chinese customers some ability to work on the critical new technology.