Sweet smell of success with Harumanis sales hitting RM22mil

Sweet smell of success with Harumanis sales hitting RM22mil

The mangoes enjoy brisk sales online, but some online sites are using the Harumanis name to market cheaper varieties of the fruit.

The Harumanis mangoes are placed in special boxes so that they reach buyers in good condition within three days of ordering.
PUTRAJAYA:
The online sale of Harumanis mangoes has received encouraging response, with sales valued at RM22 million from April until yesterday, Agriculture Department director-general Mohd Nasir Warris said today.

During the period, he said the production of Harumanis by 2,415 farmers under the Agriculture Department was 1,174 tonnes, with a current value of RM29.3 million, of which 669.58 tonnes of the total production were sold online.

“This shows that the response by Malaysians to Harumanis is very encouraging, especially through the online platforms.

“Hopefully, people can continue to give support by buying these special mangoes, regardless of whether they are sold online. Seize the opportunity to enjoy Harumanis because it is only available once a year, from April to June,” he told a press conference here today.

Agriculture and food industries minister Ronald Kiandee was previously reported to have said that 3,336 tonnes of Harumanis mangoes were expected to be produced this year, with a value of RM66.7 million.

To encourage people to buy online, Nasir said that the Agriculture Department had entered into a strategic partnership with courier service companies, such as Pos Malaysia, Citylink, Line Clear and Skynet, to ensure that the mangoes could be delivered to buyers throughout Malaysia.

As a result of the strategic collaboration, several improvements were made, including the company’s assurance that the delivery time for these special mangoes would not exceed three days.

“These fruits are also placed in special boxes so that they reach the buyers in good condition,” he said.

Nasir advised the public to purchase the special mangoes through a legitimate distributor, such as Agrobazaar Online, to avoid being cheated by irresponsible people.

“We found that there are traders who use the name Harumanis even though it is another type of mango. For example, they use the name of Harumanis Cambodia, it is actually ‘mangga susu’ and the price is a lot cheaper at around RM6 per kg only,” he said.

Stay current - Follow FMT on WhatsApp, Google news and Telegram

Subscribe to our newsletter and get news delivered to your mailbox.