PETALING JAYA: Japan-based display designer Nomura Co has taken a 6% stake in Malaysian digital content maker Framemotion Studio Sdn Bhd to enhance its digital content, including augmented reality and sensing.
The consideration paid for the stake was not disclosed.
Nikkei Asia reports that Nomura hopes to leverage Framemotion’s expertise in digital content to win a project for the World Expo 2025 in Osaka.
The Japanese corporation also believes the investment will create synergies that will help it expand in Southeast Asia.
Nomura said it saw growth potential in the commercial facilities market. As an example, it said motorcycle retailers could allow customers virtual reality rides to push sales.
Framemotion’s work has been featured internationally, Nomura said, with one of its latest projects which uses projection mapping and sensing displayed at the Universal Exhibition which ran in Dubai from October 2020 to March 2021.