
On the whole, emojis were more popular than GIFs, although some 18 billion GIFS were also shared worldwide on Messenger in 2017.
Facebook reports more than 17 billion realtime video chats via Messenger in 2017, two times as many sessions as in 2016. Plus, 2.5 million new groups were created every day on Messenger, with the average group chat including 10 people.
Messenger data is reflective of January 2017 through November 2017.