Indian designer uses fabric scraps to create new clothes

Indian designer uses fabric scraps to create new clothes

New Delhi-based label Doodlage collects waste to create dresses and sarees in a bid to reduce the environmental impact of the fashion industry.

Designer Kriti Tula with the clothing made from discarded fabric waste at her factory in New Delhi. (Reuters pic)
NEW DELHI:
An Indian designer is using discarded pieces of cloth to piece together fashionwear for men and women as a sustainable alternative to high-end garments.

New Delhi-based Kriti Tula’s fashion label Doodlage collects fabric waste from factories discarded for minor defects and pieces them together to create flowing dresses and sarees, selling them for about US$100 (RM415) a piece.

Tula said the label, which includes a men’s line featuring patchwork shirts with denim strips, emerged out of her concern for global warming and the fashion industry’s impact on the environment.

Having worked at major textile export houses, the designer said she had seen the environmental cost of high fashion first-hand: waste of cloth and water, and toxins emitted in the production process.

“Everything that we wear eventually impacts everything that we eat, consume and breathe,” Tula told Reuters at her workshop in the capital.

The roughly US$2.4-trillion global fashion industry accounts for 8-10% of the world’s carbon emissions – more than all international flights and maritime shipping combined, the United Nations Environment Programme said in 2019.

The industry is also the second-biggest consumer of water, generating about 20% of the world’s wastewater, it added.

Tula said sourcing the scraps initially proved complex and the product prices had to be higher than what many buyers may have felt was worth paying for recycled wear.

Gradually though, her business has found like-minded vendors and partners, she said.

Besides clothes, her label also makes soft toys, bags, purses and paper out of leftover fabric.

Stay current - Follow FMT on WhatsApp, Google news and Telegram

Subscribe to our newsletter and get news delivered to your mailbox.