Does AEON BIG’s Raya video get it right?

Does AEON BIG’s Raya video get it right?

One of Malaysia's leading hypermarkets adds a little intrigue to its Raya webfilm this season.

Will she, or won’t she? Watch this season’s AEON BiG Raya webfilm to find out.

The Raya season is here, and everyone is busy preparing for the upcoming festivities.

While Hari Raya Aidilfitri is a time to celebrate faith, gratitude and forgiveness with family and friends, it can also be a time of chaos and stress. There is much to do: homes to spring clean and get ready for visitors; gifts to buy for relatives and friends; feasts to plan and meals to make for everyone at home – perhaps even try out a treasured recipe passed down through the generations.

Raya is also a time for nostalgia and remembrance. To recall happy memories with loved ones: those who are still present, and the ones who are no longer here to share the Raya joy with us in person.

As such, for some, there’s the added pressure to get everything right. The younger generation is in some way expected to match up to the standards set by their parents and elders. This is especially so for a new family member, like a daughter-in-law, who might be required to do her best to impress.

Offering a helping hand as always, AEON BIG brings bigger choices with great value for all this Raya season. One of Malaysia’s leading hypermarkets, AEON BIG has everything under one roof, with a wide range of fresh produce as well as non-food essentials that everyone needs during this festive time.

And, with 21 outlets, AEON BiG offers hassle-free shopping to millions.

Adding to the happy chaos of the Raya season are the multitude of promotions and videos that vie for our attention. Everyone has a clip or a webfilm out – some are full of joy, fun and happiness; some are funny, some sad, some have deeper messages that make us think, and others speak to us, pull our heartstrings – maybe even shed a tear or two.

With their Raya webfilm this season, AEON BIG brings us a very real slice of life. Does it advise us not to jump to conclusions, to judge too soon? Does it tell us to be a little patient and more understanding? Or does it show us that it is the little memories that have the biggest meaning? What do you think?

Watch more to find out:

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