
Between the success of the miniseries and short-form videos on social networks, our attention spans appear to have plummeted. Despite this, people continue to prefer longer formats when it comes to movies.
According to a YouGov survey of audiences in 17 countries, 71% of those questioned say the ideal length for a movie is between two and three hours.
This trend is particularly pronounced in the United Kingdom, where 84% of respondents held this opinion, followed by Australia (76%), Singapore (75%), the US (75%), Denmark (75%), Canada (74%), Italy (72%) and Sweden (72%).
Meanwhile, shorter formats of between 30 minutes and one hour are particularly popular in Indonesia (28%), Hong Kong (27%) and the United Arab Emirates (24%).
In Europe, Spain (21%), Italy (19%), Poland (18%), Germany and France (both 17%) are among the countries with the greatest interest in movies running for 30 minutes to an hour.
Respondents in the US and the UK were less inclined to enjoy very short films, with 10% and 8%, respectively, preferring this format.
Even more surprisingly, around one in 10 respondents in Hong Kong (8%) think that films should last less than 30 minutes. Audiences in Indonesia come second at 6%, followed by those in India and in the United Arab Emirates, where 5% said they prefer this format.