SAN BRUNO: Google says it is experimenting with a new feature that displays a list of products detected in certain videos on YouTube. This list will also suggest related products.
Google’s goal is to help people get information about these products, but also to help them discover other videos where the products are present on its video platform.
In the long run, YouTube could use this technology to link to shopping sites so that with a few clicks you can buy what you just saw on the screen.
For the moment, this experiment only concerns videos viewed from the US.
The concept is clearly reminiscent of Google Lens, an application that displays relevant information about identified objects or people thanks to visual analysis based on artificial intelligence.