Win over the urban ‘hipster’ class, Zahid urges Umno


SHAH ALAM: The ‘hipster’ culture is a trend that Umno leaders can use to win the hearts of urban voters, said Umno vice-president Ahmad Zahid Hamidi, who is carrying out the duties of deputy president.

Speaking at Shah Alam Umno’s delegates’ meeting today, he said the cultural wave triggered in the 1990s had brought a change in lifestyle of middle-class society who made up the majority of urban residents.

“This hipster culture is a reality. Provide services that are tailored to the targeted hipster culture. Hipster culture is a new change in lifestyle,” he said.

He pointed out that urban communities had grievances on various issues that were more complex and which was not similar to those faced by rural communities.

“If previously they would have a drink at the mamak shop, now it is at a fast food resturant. If at the mamak shop, a glass of coffee is RM2.50, but the same coffee at other places could be RM15,” he said.

Zahid urged divisional leaders to use the hipster culture strategy to wrest back the Shah Alam parliamentary seat from the opposition. (The sitting two-term MP, Khalid Samad, was with PAS and is now with Parti Amanah Negara.)

He said the hipster culture was a source of business income to the urban community with 31,000 businesses registered with the Companies Commission of Malaysia to open hipster cafes.

“In addition, a total of 1.18 million women entrepreneurs are registered with SSM to conduct online businesses such as fashion items activities. This is the new hipster culture,” he said.

Zahid directed Mara and TEKUN to facilitate loan applications by food truck operators in urban areas, especially in Shah Alam.

He also agreed that local candidates be chosen to contest the Shah Alam seat and its state constituencies Batu Tiga and Kota Anggerik.

Divisional leader Azhari Shaari urged the government to abolish the toll plaza at Batu Tiga and Sungai Rasau, and also requested an allocation of RM250,000 for 25 suraus in Shah Alam, which Zahid later approved.