The three parties inked a memorandum of understanding (MoU) at Kakatoo Restaurant at Quill City Mall, Kuala Lumpur, yesterday.

The MoU was signed by Kakatoo F&B Group CEO Joyce Chong, ALAA Consultancy CEO Husna Nashim, and Adib Halim Azmi, director of W Capital Privy Equity Sdn Bhd, on behalf of DOSZ Coffee.

The signing ceremony was witnessed by ALAA Consultancy chairman Madinah Mohamad.

“As a start, the three parties will collaborate through the Natalah Egg Tart Business Programme, under which total financing of RM15 million will be provided by financing institutions to 1,000 selected entrepreneurs,” the parties said in a joint statement.

Under the partnership, Kakatoo F&B Group will provide a full operational package, including equipment, supply chain support, licensing and training.

ALAA Consultancy, on the other hand, will lead financial strategy, entrepreneur selection, programme governance and commercial structuring, while DOSZ Coffee will serve as the retail platform for nationwide rollout.

The collaboration aims to strengthen Malaysia’s F&B entrepreneurship ecosystem through a structured, scalable and professionally supported business model.

Chong was quoted as saying that the Natalah programme began with a simple insight: that egg tarts are a universally loved, easy impulse-buy product.

She said Kakatoo transformed this idea into a low-capital, fast-turnover micro-business suitable for canteen operators and local cafes as an add-on revenue stream.