Maybe something to entice them in the form of new school attire and accessories can get them looking forward to the new school year.

Parents will be pleased that popular children’s clothing brand PONEY has released, for the first time since its inception, a range of ‘Back to School’ essentials, including backpacks for toddlers and kids, bottle holders, lunch bags, pencil cases and tuition bags.

“Even with the variety of brands in the market, I still struggle to find school essentials that my child feels comfortable in, and is fashionable and cost effective,” one mother of two said.

Seeing this apparent gap in the market left by other brands, the team at PONEY seized on the chance to launch their range of practical, affordable and fashionable products.

Products in their range feature PONEY’s signature and instantly recognisable logo, with future releases to feature a wider variety of colourful and fun styles to choose from.

At a recent launch event in collaboration with Bunny-U, the initial public response and feedback was encouraging.

“We aim to provide a one-stop solution with the perfect blend of fashion, comfort and familiarity to give you peace of mind during this back to school period,” said Amanda Tan, Head of Merchandising of PONEY.

PONEY’s ‘Back to School’ essentials are now available for purchase at any of its 45 physical stores, their website and selected online marketplaces.