Astro Awani quoted its executive chairman, Khalid Mohamad Jiwa, as saying the company, banking on Siti’s popularity in the republic, planned to open its outlets in Indonesia’s main cities, starting with Jakarta.

Khalid said SimplySiti Sdn Bhd was in talks with potential partners.

“Siti will also hold big concerts in Indonesia next year in five to six cities and I think that will be the best time for our SimplySiti products to be launched,” he told the media after attending a collaboration ceremony between SimplySiti and AirAsia BIG Duty Free here yesterday.

Under the collaboration, the special edition of Simply Elegant 2-Way Cake-AirAsia Edition and the Simply Elegant Lip Gloss Duo-AirAsia Edition will be made available on board all AirAsia and AirAsia X flights beginning Sept 1.

He said the collaboration with global brands such as AirAsia would offer the company opportunities to tap other Asean countries soon.

Khalid was quoted by Astro Awani as saying SimplySiti recorded between RM30 million and RM40 million in annual sales. It hopes to double revenue by next year, after it expands into Indonesia.

He said there were plans to open 10 to 15 boutique outlets by year-end in Malaysia.