The sports giant reported an uneven performance across major markets in the latest quarter, with revenues declining in North America but rising in China and its Asia Pacific/Latin America regions.

Shares fell heavily in after-hours trading as chief financial officer Matthew Friend described the environment as “highly promotional” during a conferrence call with analysts.

“We are seeing indications of more cautious consumer behavior around the world in an uneven macro environment,” Friend said.

Profits for the quarter ending Nov 30 jumped 19% to US$1.6 billion, while revenues edged up 1% to US$13.4 billion.

The sports giant’s cost-cutting plan will simplify product offerings, increase automation and institute a “streamling” of the company organisation, Nike said in a news release.

The plan anticipates a one-time charge of US$400 million to US$450 million in the current quarter primarily to cover employee severance costs.

“We see an outstanding opportunity to drive long-term profitable growth,” said chief executive John Donahoe. “Today we are embracing a company-wide journey to invest in our areas of greatest potential, increase the pace of our innovation, and accelerate our agility and responsiveness.”

Shares of Nike slumped 7.2% in after-hours trading.