Sony hikes profit forecasts on strong gaming, anime sales

Sony hikes profit forecasts on strong gaming, anime sales

For the 2025-2026 fiscal year, Sony sees net profit of US$6.8 billion, an increase of 8% from its previous forecast.

Sony increased its operating profit projection by 8% to ¥1.4 trillion and its sales forecast by 3% to ¥12 trillion. (Sony pic)
TOKYO:
Japanese giant Sony hiked its full-year revenue and profit forecasts today on the back of the huge global success of the latest “Demon Slayer” anime blockbuster.

The company also put the increase down to higher sales of its PlayStation games console and a smaller-than-expected impact from US tariffs.

For the 2025-2026 fiscal year, Sony sees net profit of ¥1.05 trillion (US$6.8 billion), an increase of 8% from its previous forecast.

It also increased its operating profit projection by 8%, to ¥1.4 trillion, and its sales forecast by 3% to ¥12 trillion.

“Demon Slayer: Kimetsu No Yaiba – Infinity Castle: Part 1,” the first title in a new trilogy based on the popular manga series, has been a huge hit.

The anime movie has become the second-highest-grossing film in Japan and topped the box office when it opened in the US and Canadian screens.

Sony lowered its forecast for the impact of US tariffs to around ¥50 billion, a reduction of ¥20 billion from the previous estimate in August.

“In the first half of the current financial year, net profit rose 13.7% year-on-year to ¥570 billion,” Sony said.

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