Thanks to her creative use of glass instead of crystals, her label ZS Piece has been garnering attention over its elegant, attractive yet affordable accessories.

Speaking with Bernama, the 30-year-old shared that she started out by crafting pieces for her family and close friends.

Now, the visual-design graduate channels her creative instincts into designing rings, bracelets and phone straps commercially.

“I make sure the colour combinations and designs are balanced, so each piece has its own character and can suit customers’ personal tastes,” said Zulaika, who launched ZS Piece in August.

For the Lahad Datu, Sabah native, the process is also personal: making accessories offers her a creative escape from her role as a part-time lecturer.

“It’s therapeutic for me, and I hope those who wear my pieces will feel more confident, even if the designs are simple.”

To ensure a balance of colour, contrast and visual detail, each piece begins with a sketch and goes through several design trials before she works on the end product.

And despite their artisanal nature, her accessories remain accessible, priced between RM11 and RM100, depending on the materials used.

With proper care, the pieces are made to last, Zulaika noted, adding that she promotes her products at various booths in the Klang Valley.

Despite the growth of her brand, she observed that the increase in mass-produced imported accessories has made it more challenging for local craftmakers to stay competitive.

She pointed out that handmade products require time, precision and individual attention – qualities that are difficult to match in large-scale production.

“Each of my accessories is crafted individually with its own creative touch, which makes it unique compared to mass-produced items,” she said.

Balancing multiple roles as a lecturer, artist and entrepreneur also presents its own challenges, particularly when it comes to expanding her business.

Nevertheless, Zulaika remains committed to consistency, and hopes locally produced handmade items will continue to receive wide support.