New travel search data highlights this shift, with rising interest in cooler destinations across Asia and the wider Asia Pacific. Here are four trending picks among Malaysian travellers, based on insights from travel service provider Trip.com – plus one closer-to-home bonus.
Yunnan, China
With temperatures hovering between 23°C and 25°C in summer, Yunnan – set against snow-capped mountains and lush landscapes – offers a refreshing break from the heat.
Flight searches by Malaysians to the province have jumped 158% year-on-year, reflecting its growing appeal.
Interest is driven by its mix of nature and culture, with many opting for itineraries that combine Kunming, Lijiang and Shangri-La. The region’s ethnic diversity and dramatic scenery make it feel like several destinations in one.
What to do: Wander Lijiang’s old town, take in the high-altitude views of Shangri-La, or visit Jade Dragon Snow Mountain.
Inner Mongolia, China
Vast grasslands, open skies and a deep-rooted nomadic culture make Inner Mongolia a striking alternative to typical holiday spots. Hotel searches by Malaysians have surged nearly 360% year-on-year, signalling rising curiosity about this lesser-known destination.
Its mild summer weather makes it ideal for exploring between June and August. From yurts and eco-resorts to desert adventures and temples, the region offers a wide range of experiences.
What to do: Stay overnight in a yurt, ride across the grasslands, or catch a traditional Mongolian cultural performance.
Sapporo, Japan
Better known for its winter charm, Sapporo is gaining popularity as a summer destination. Hotel searches have climbed 380% year-on-year, as more Malaysians discover its cooler climate and seasonal activities.
Visitors can enjoy beer gardens, summer festivals and outdoor art, or head into nature for hiking and scenic day trips. As the capital of Hokkaido, Sapporo is also a convenient base for exploring the wider region.
What to do: Enjoy a Sapporo beer garden, visit lavender fields in Furano, or hike in nearby national parks.
Australia
Winter in Australia brings a different kind of escape, from snow-covered slopes in the south to dry, sunny weather in the north. Despite being a low travel season, flight searches by Malaysians have increased by 88% year-on-year.
The varied climate allows for diverse experiences, from skiing and whale watching to exploring the Outback or visiting the Great Barrier Reef without peak-season crowds.
What to do: Go whale watching along the coast, hit the ski slopes in Victoria, or explore the Outback under cooler skies.
Bonus: Cameron Highlands, Malaysia
Closer to home, Cameron Highlands remains a go-to escape for travellers looking to beat the heat without going far. Its cooler temperatures, often dipping below 20°C, and rolling tea plantations offer a refreshing change of pace.
The accessibility of the highlands makes it especially popular for short getaways. From misty mornings to fresh produce and scenic trails, it continues to draw visitors year after year.
What to do: Visit a tea plantation at sunrise, pick strawberries, or explore mossy forest trails in the cool mountain air.