The video for “Lalisa”, hit band Blackpink member Lisa’s first solo song, has amassed more than 100 million views on Youtube since its release on Friday.

One segment features Manoban sitting on an ornate golden throne and wearing the traditional tall, pointed headdress which, in modern Thailand, is worn mainly in traditional dance forms.

Traders at a popular market in the Thai capital Bangkok yesterday said that since Friday, there had been a surge in sales of traditional outfits and accessories.

“Many people have been ordering from us via our online shop, while here at the shop, we’ve had a constant flow of customers coming up to us, showing interest every day, asking what kind of headgear we have – what style, what colour,” said Samorn Suthiwong, who works at clothing store Fashion Point.

Customer Mew Lalita, 40, agreed with Manoban’s fans that incorporating Thai national costume in her video would help make their cultural heritage more accessible both at home and abroad.

“I think it’s a perfect combination of fashion and tradition. This makes it easier for Thai culture to be applied to our everyday lives,” said Mew.

At Fashion Point, the handmade head accessories cost between 250 and 1,000 baht (RM31.60 and RM126.30) apiece.