The signing was witnessed by Prime Minister Ismail Sabri Yaakob at the Malaysian Family Aspirations Tour Selangor, located at the Ministry of Entrepreneur Development and Cooperatives’ (MEDAC) booth at the Carnival site in the Shah Alam Stadium compound, last Friday.

MyMall is an entrepreneurial ecosystem development platform introduced by MEDAC, dedicated to entrepreneurs and local products.

The platform includes four main axes — e-commerce, training, financing and marketing.

To further its goal of equipping local entrepreneurs, MEDAC has appointed RMG as a strategic partner for its MyMall initiative.

One way that RMG will provide assistance is by giving local SME entrepreneurs the opportunity to advertise through its advertising platform, REV Ad Manager (RAM).

RAM is a collaboration between RMG and Dattel Asia Group, a data analytics and consumer intelligence company that offers a unique solution in empowering brands and agencies to target audiences based on strategic consumer insights.

RMG’s chief operating officer, Nicholas Sagau, explained how RAM is powered by artificial intelligence (AI) for better audience targeting, which will help entrepreneurs gain a wider reach and make more informed marketing decisions.

“RMG is giving free credit to SME entrepreneurs and members of the MyMall business community for them to start advertising their business products and services,” he said, showcasing RMG’s commitment to the initiative.

SME entrepreneurs will be assisted by REV Marketing Partners, a RAM platform partner for the marketing process of products and services in MyMall.

By using the REV Ad Manager platform, SME entrepreneurs can directly advertise their products and leverage on the 15.8 million unique visitors on RMG’s audience network across leading brands such as Berita Harian, Harian Metro, Free Malaysia Today and more.

As a leading digital publisher in Malaysia, RMG welcomes this initiative and always strives to help local entrepreneurs elevate their marketing process.