
The Dutch brewer has teamed up with the Italian athletics brand on a limited-edition, six-piece fashion collection inspired by soccer culture, as part of its annual Heineken100 program.
The collection includes the ‘Kappa x #Heineken100 Tracksuit,’ a white jacket and pants ensemble featuring Kappa’s signature ‘Omini’ logo and a limited-edition ‘Heineken100′ Football Federation patch. There is also a short sleeved jersey set, and a mesh and nylon duffle bag adorned with the same logos, as well as a green ‘Friends & Family’ jersey that will not actually be available for purchase.
“The world’s largest soccer tournament is over, but Heineken and Kappa are still here continuing both brands’ rich history of collaboration and support of soccer style and culture,” said Dre Hayes, Co-Founder of Kappa USA’s partner company The Foundation, in a statement.
The program, which is now in its ninth year, has seen Heineken previously collaborate with fashion and streetwear brands such as A Bathing Ape (BAPE), Public School, Garrett Leight and Mark McNairy. This year’s collection will go on sale at stadiumgoods.com on July 26.