Nurul Syifa’ carves her place in furniture industry

Nurul Syifa’ carves her place in furniture industry

From modest beginnings in a small workshop, this 31-year-old and her husband now run a thriving factory in Kedah.

Nurul Syifa' Ahmad Zohri (Nurul Syifa' Ahmad Zohri pic) 1526
Nurul Syifa’ and her husband Izuwan are the co-founders of a thriving Kedah-based furniture business. (Nurul Syifa’ Ahmad Zohri pic)
KUALA LUMPUR:
In a workshop in Tanjung Dawai, Kedah, the hum of machinery and the scent of freshly cut wood fill the air.

Here, Nurul Syifa’ Ahmad Zohri is at work – shaping, assembling and finishing furniture pieces that have become the backbone of a business she built with her husband from the ground up.

At 31, she has carved out her place in an industry largely dominated by men, turning what began as a small operation into a growing business with its own factory.

Carpentry became central to the life she and her husband, Izuwan Mat Rabi, began building together when they started Izuwan Furniture Skills Enterprise in 2018.

In the early days, they worked out of a rented workshop in Banting, Selangor, relying on basic tools and taking on small projects. Their plans, however, pivoted during the pandemic, when restrictions disrupted operations.

“We decided to return to Kedah and start from scratch, and gradually built our own factory using our savings of nearly RM100,000,” she told Bernama.

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The factory, completed in 2022 on what was once forest land, spans about 297 sq metres. (Nurul Syifa’ Ahmad Zohri pic)

Nurul Syifa’ said the business has grown steadily with the support of three employees and machinery such as sliding table saws and edging machines, allowing them to produce three to four pieces of furniture daily.

The Universiti Malaysia Perlis graduate remains hands-on in every part of the process – from operating machinery and designing to finishing and executing intricate woodwork techniques.

“After I developed a foundation in woodworking, I honed my skills through projects as well as guidance from my husband. That gave me the confidence to operate machines and craft furniture independently,” she said.

Today, the business focuses on custom-made pieces such as TV cabinets, wardrobes and kitchen cabinets, alongside ready-to-assemble storage units that offer more affordable options.

One design detail has become a signature: the use of arches, with soft curves that lend an elegant, contemporary feel.

“Arch designs feel softer and more refined. They are also timeless and versatile, fitting well with both modern and minimalist interiors. Many customers prefer them because they look neat and unique,” she highlighted.

“Each order is tailored to the customer’s needs, whether in terms of size, colour or layout. Some clients come with their own ideas, and we help bring them to life in a way that suits their living space.”

tool
Adept at carpentry, Nurul Syifa’ likes to remain hands-on in the business. (Nurul Syifa’ Ahmad Zohri pic)

The journey, Nurul Syifa’ admits, has not always been easy.

“In the beginning, some people doubted my abilities because this field is usually dominated by men. The work is physically demanding, and there were times I felt exhausted and close to giving up.

“But I see those moments as challenges that push me to keep learning and improving,” the mother of two shared.

Her children, she added, are a source of motivation.

“They keep me going. I want to prove to them that women, too, can succeed in this field given the opportunity,” Nurul Syifa’ concluded.

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