In a letter addressed to its retailers, the company said the increase in the price of its various bread and other bakery products will take effect from Dec 1.

According to Gardenia, the increase is due to the hike in the cost of raw materials and freight charges.

The new price for consumers includes RM2.80 for a loaf of Gardenia Original Classic 400g, up from RM2.50. The Gardenia Original Classic Jumbo 600g will cost RM4, up from RM3.55, while a 400g loaf of Gardenia Bran & WheatGerm which is currently priced at RM2.50 will be increased to RM2.90.

Other new prices include RM3.70 for Gardenia Fluffy Buns and RM1.30 for the Gardenia Puazz buns.

When contacted for comment, the domestic trade and consumer affairs ministry said it had yet to reach out to Gardenia. It added that the ministry will be meeting with Gardenia’s management tomorrow before releasing a statement.

Gardenia is not the only food produce supplier to have revised or increased its prices, with vegetable farmers also announcing an increase in vegetable prices recently.