Yeoh said these programmes reflect the government’s openness to collaborating with private sector initiatives, Berita Harian reported.

“Not all programmes suit everyone, but offering a variety of initiatives enables people to choose activities that align with their interests and lifestyles.

“This is an initiative we welcome. If you wake up early and have coffee, you get a discount,” she said at a press conference following the signing of a memorandum of collaboration between CIMB Bank Bhd and Kuala Lumpur City Hall (DBKL).

Her remarks came amid questions over the effectiveness of the initiative, which offers discounted coffee during early morning hours to encourage commuters to enter the city earlier and ease peak-hour congestion.

As part of the campaign, about 250 Zus Coffee outlets in Kuala Lumpur and Putrajaya are offering discounted drinks to customers who place orders via the company’s mobile application between 7am and 8am.

Yeoh said the government welcomes private sector involvement in introducing new ideas and programmes as long as they benefit the public.

“Instead of doing nothing, it is better to implement different initiatives. Each programme may have its shortcomings, but it still provides value to certain target groups,” she added.

She also said the government cannot address all urban needs on its own, making collaboration with the private sector essential to accelerate impactful initiatives.