The programme also involves strategic collaborations with the National Higher Education Fund Corporation (PTPTN), the education ministry, the community development department, as well as the national unity and integration department.

Akar 2026 will start with drawing and colouring competitions themed around environmental conservation.

“This grassroots initiative not only provides a platform for children to express their creativity but also plays a role in fostering early awareness of the importance of environmental sustainability among the younger generation,” the foundation and PTPTN said in a joint statement.

Norman Abdul Halim, president of the foundation’s board of trustees, said the programme is a national platform designed to cultivate creativity and innovation from a young age.

“Through this inclusive approach, we aim not only to uncover talent but also to shape a generation that is more responsible, competitive and conscious of global issues such as environmental preservation.”

Norman, who first made his name with the 1990s pop group KRU, said the foundation aims to expand the programme to secondary schools and universities within the next two years.

PTPTN will be Yayasan KRU’s main partner for the Akar 2026 roadshow across 40 schools nationwide in June and July.

Winners will receive prizes, including deposits into PTPTN’s National Education Savings Scheme (Simpan SSPN), as well as trophies and certificates.

PTPTN chairman Norliza Abdul Rahim said the programme would instil a savings culture from an early age, in line with efforts to nurture a generation mindful of its responsibility towards the environment.

“We believe that with this holistic approach, every small step taken today will have a significant impact on the sustainability of future education and the wellbeing of our planet for generations to come.”

The public can get details on the programme at Yayasan KRU’s website at https://www.yayasankru.org/AKAR-2026.