The partnership between the nation’s two well-known brands aims to further boost Malaysian badminton by enhancing training and preparation for national shuttlers, especially ahead of the 2024 Paris Olympics.

BAM’s overall development programmes will also benefit from the partnership.

As part of the deal, Petronas’ logo will be prominently featured on national jerseys beginning at the 2022 All England Championships scheduled from March 16 to March 20.

Petronas will also become the title sponsor of the Malaysia Open in June while the Akademi Badminton Malaysia (ABM) in Bukit Kiara will now be known as Petronas ABM.

“This is the biggest sponsorship since the establishment of BAM,” said BAM president Norza Zakaria without disclosing the value of the sponsorship at a press conference after the partnership agreement signing ceremony at ABM.

“This is a historic day. For us (BAM), it’s earth shattering news. We are very lucky to have Petronas with us. This deal will enable us to remain focused on our plans towards Paris 2024,” he added.

The sponsorship agreement was signed by Norza and PDB managing director and chief executive officer Azrul Osman Rani.

Azrul said Petronas and PDB are proud to be associated with BAM, joining them in their journey to elevate Malaysian badminton.

“As a company committed to energising Malaysia, we share the association’s resolve towards a sustained and continuous development of the sport in line with their vision to consistently triumph at the world stage,” he said.

In April last year, BAM signed a five-year sponsorship deal with well-known international badminton brand Yonex worth RM55 million, excluding bonuses.

In 2015, BAM signed a sponsorship deal worth RM60 million for a six-year period with Taiwan sports goods supplier Victor.