Uber is hoping that customers will be convinced by such logic as it has decided to roll out new features within its mobile app by the end of the year so that customers do more than just book a car and driver.

According to Conde Nast Traveller, Uber will allow its users to book a flight, as well as a train ticket to cross the Channel through the tunnel, or a bus.

It’s working on building partnerships to make such opportunities a reality and keep consumers within the Uber ecosystem.

For the moment, this project is only in a test phase, and the experiment is taking place in the UK.

Indeed, it wouldn’t be far-fetched with such a system to imagine that a dish ordered via Uber Eats would be waiting for you upon arrival, if not the key to a hotel room!

This could make Uber into an all-encompassing application that would bring together all the needs of travellers in one place. Further announcements are expected in the coming months.

Uber’s ambition to become the number one ride-hailing service is certainly nothing new. In the US, the app already allows customers to book bikes, scooters and even boats.

During this winter season, the ride-hailing giant even launched its UberSki operation in Europe, providing transport options from railway stations to the French Alps ski resorts. Uber has also dabbled in helicopter travel booking.