This is the case with Mylo, a material made from mycelium, the vegetative part of the mushroom formed of filaments. And brands are starting to embrace it.

One such company is Lululemon, which is introducing the material to the world of sports – more precisely in the form of yoga gear.

The brand has announced the launch of its first yoga accessories made with Mylo, combining design, durability and functionality. The Lululemon design team has created a high-end yoga mat, yoga bag and duffle bag, all of which will be available for purchase early next year.

“Sustainable innovation will continue to play a key role in the future of retail and product. For us, leveraging on a material like Mylo demonstrates our commitment to creating a healthier environment through lower-impact products,” said Sun Choe, chief product officer at Lululemon.

A founding member of the Mylo consortium, Lululemon is now part of a group of global companies working collaboratively to offer new innovative materials that respect the planet.

Stella McCartney recently presented its first Mylo garments, followed by Adidas with its “Stan Smith Mylo” footwear.