Facebook aims to boost journalism through newsletter platform

Facebook aims to boost journalism through newsletter platform

It has also donated US$1 mil to Argentina to help local newsmakers there, the social media company announced.

Facebook’s newsletter service, Bulletin, was launched in June as a tool for local journalism. (Pexels pic)
PARIS:
While Twitter is starting to highlight newsletters on its platform with its new tool, Facebook is making sure it is not left out of the trend. Its newsletter service, Bulletin, which was launched at the end of June, continues to be promoted as a tool for local journalism.

Last week, Facebook announced the arrival of 25 new freelance journalists on its newsletter service. “We are pleased to share the 25 writers selected from the application process with our partners, the International Center for Journalists and the National Association of Hispanic Journalists,” the platform said on Aug 19.

It also unveiled its partnership with Inbox Collective, a consulting firm led by Dan Oshinsky, the former head of newsletter strategy at The New Yorker and Buzzfeed. The collaboration provides writers with free advice to improve their strategies for their newsletters, as well as to take advantage of personalised recommendations.

In addition, Facebook revealed new partnerships with the City University of New York and the Newmark Graduate School of Journalism, launching “an intensive course designed to jumpstart participants on the path to building a sustainable, independent business”.

And the company didn’t stop there, further announcing it has donated US$1 million (RM4.2 million) to Argentina to help local journalism.

“As we continue our efforts to support news media to accelerate their digital transformations and build sustainable business models in Argentina, we are excited to announce ‘Impulso local’,” Mark Zuckerberg’s company said.

“With the purpose of strengthening the local media ecosystem through training and mentorships in the areas of content, business, technology, audience and digital products, the programme will offer grants ranging from US$5,000 to US$25,000 to 100 hyperlocal, local and regional outlets in Argentina.”

To be eligible, local news organisations will have to demonstrate at least two years of existence, original production, and regular “general information news”. Consultant support on digital transformation, business and innovation will also be offered.

Many local news organisations have suffered due to the pandemic. Facebook, often accused of participating in the spread of false information, is hoping these initiatives will help restore its image and capitalise on its audience.

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