This includes 32-year-old Kavita Gill, who is baking her way to help the hungry. She started “Baked by KG”, an Instagram store selling breads, brownies and other goodies, with the proceeds going towards the white flag campaign.
The corporate girl by day has a passion for baking during her free time. “I love seeing the happiness my baking brings to my family and friends,” she tells FMT.
She jokes that although she has been asked many times to sell her baked goods, it was an idea she “planned to save for retirement”. But when she heard about the white flag campaign, she knew she had to do something to help.
“It was an impulsive, overnight decision,” Kavita recalls. “My sister was sharing with me how many white flags have been put up and the number of people who need food aid and necessities. I asked myself what I could do to help.”
Baked by KG kicked off on July 10 with a special treat box highlighted for the launch. This yummy box included all her baked goods, which can also be ordered individually.
Those who enjoy a tangy twist will love the moist lemon loaf, which is zingy and refreshing with a glaze made from fresh lemon juice.
Kavita’s chewy fudgy brownies are packed with rich chocolate and topped with premium dark chocolate chips. With all that fudgy goodness, you might find yourself finishing the box in one sitting.
And for those who are more health-conscious, Baked by KG’s healthy banana bread is made without butter and refined sugar, using all-natural ingredients.
Indeed, Kavita ensures every ingredient in her goodies is of premium quality, and she hopes to provide more healthy options in the near future so there is something for everyone.
Prices range from RM60 to RM70, and a minimum of RM40 from each order will be donated to an organisation that supports the white flag campaign.
In her process of selecting the beneficiaries, Kavita says it was important for her to understand each organisation’s mission and how it operates. For now, she has chosen the Rotary Club of Mont Kiara’s #NeverGoHungry campaign, and Yayasan Chow Kit, an NGO for children and teenagers.
“These groups are very active and responsive, and 100% of the contributed money will go to food aid with no hidden charges,” she explains.
Currently, Kavita runs and manages Baked by KG on her own while juggling the responsibilities of her day job.
“There are no days off and holidays anymore,” she laughs, adding that although it gets tiring, her goal of ensuring no one goes to bed hungry keeps her going.
To indulge in a sweet treat for a good cause or collaborate with Kavita’s initiative, check out Baked by KG on Instagram.