From now on, voices of characters from the Disney universe will be able to narrate your TikTok videos. Disney+ shared the news on its Twitter account on its second anniversary last week.

Meanwhile, Instagram is trying to catch up with its own voice innovations as the audio trend sweeps across the various platforms.

It’s good news for content creators who get the chance to play with new tools, as well as for TikTok, which will surely benefit from an increase in its engagement rate.

The Chinese social network first unveiled this new feature last December to make the platform more accessible to people with disabilities, and the tool rapidly created new trends online.

Instagram is trailing its rival when it comes to this area. The social network, part of the Meta group, has just launched its text-to-speech function, almost a year after TikTok.

The new option will enable text in a Reel to be read with an artificial voice, and also allows you to modify your own voice through different options.

With this addition, Instagram is encouraging users to make Reels directly on the app instead of reposting and sharing videos of their TikTok creations.