Founded in 2012, the company stands out for its innovative concept: making an invisible, odourless and tasteless “peel” made from the peels, pulp and seeds from fruits and vegetables.

According to Apeel Sciences founder James Rogers, this 100% natural technique helps retain moisture and prevents oxidation of fruits and vegetables, thus ensuring a shelf life that is twice as long for avocados, apples and lemons.

To apply this “invisible protection,” one can spray the food, brush it or even immerse it in the preparation.

Using this technique, the American company works with dozens of conventional organic farmers producing fruits and vegetables.

The founder has said that the company works both with small independent farmers and local organic producers, as well as some of the biggest food brands in the world.

According to data from the Food & Drug Administration, food waste is estimated at between 30 and 40% of the food supply in the United States.

In 2019, 35% of all food in the United States went unsold or thrown away.

That corresponds to the equivalent of 2% of US GDP (US$408 billion) and a carbon footprint equivalent to 4% of total US Co2e emissions, points out the US NGO ReFED, which fights against food waste.