The fast fashion retailer has a debut makeup line up its sleeve dubbed ‘Nova Beauty,’ reports Business of Fashion. A launch date for the collection has yet to be announced publicly, and there is no word just yet on what beauty fans can expect from the project, but if it is anything like the brand’s approach to fashion, it will be fun, on-trend and affordable.

CEO Richard Saghian let the news slip in an interview with the publication, saying: “We are transforming FashionNova.com into a one-stop shop lifestyle destination.”

The move is the latest coup for the rapidly-growing Fashion Nova, which has gained fame thanks to its Instagram-friendly aesthetic, its budget pieces and high-profile celebrity fans and collaborators such as rapper Cardi B, who has designed a collection for the brand that will drop this fall.

In moving into the beauty business, Fashion Nova follows in the footsteps of fellow online clothing retailers such as Asos, which launched its own cosmetics collection last September, and Boohoo.com, which made the move in the same month.