For some, television might seem to be on its way out. But, despite the success of smartphones, the TV set is still as important as ever, even among younger people, it seems.

According to the “WE TV and Entertainment Report” report from YPulse, surveying approximately 2,500 people aged 13 to 39 in Europe, 76% of them own a television set, compared with 88% who own a smartphone.

In fact, TV ownership outstrips computers (owned by 62% of respondents) and game consoles (58%). According to the report, Millennials and Gen Z own an average of nine technology devices.

In North America, the picture is somewhat different, since only three in five (59%) young people say they own a TV. This could be because young people in Europe are still more likely to watch TV shows in the “old-fashioned” way, unlike their North American counterparts.

In Europe, 63% of young consumers use the television to watch shows on cable, satellite or fibre each week, compared with 46% of those in North America.

More than content, it is really the television as a device in and of itself that continues to seduce young people. In fact, 63% say they watch video content weekly on their TV, making it the top method ahead of smartphones (60%) and laptops (40%).

In Europe, Generation Z and Millennials spend an average of 10 hours per week watching content on their TV. In particular, they prefer to use their television for streaming services.

According to a separate YPulse study, Netflix (at 53%) comes first among the services parents prefer for their children when it comes to video content, followed by Disney+ at 41%.

Still, Millennials are more attached to their TVs as 57% of them, compared with 37% of Gen Z, are more likely to be using this device, the report notes.

And this seems to be a habit they are passing on to their children, as 55% of Gen Y parents report that their offspring use TV to watch video content more often than their smartphones or tablets.